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Juice and snack bar opens in Peterson Fitness Center

People cut ribbon.

From left, Roger Hill, 21st Force Support Squadron fitness and sports director, U.S. Air Force Lt. Col. Heath McKim, 21st FSS commander, Courteney Jones, Juice Bros co-owner and USAF Capt. Stephan Jenkins, 21st FSS sustainment flight flight chief cut the ribbon at the grand opening of Juice Bros in the fitness center on Peterson Space Force Base, Colorado, Dec. 16, 2021. Juice Bros offers a selection of smoothies and juices, as well as a menu of breakfast and lunch items including vegetarian and vegan options. (U.S. Space Force photo by Airman 1st Class Ryan Prince)

Person pours smoothie.

Randi Springer, Juice Bros employee, pours a freshly made smoothie into a cup before serving it to a costomer at the Juice Bros Grand Opening in the Peterson fitness center on Peterson Space Force Base, Colorado, Dec. 16, 2021. The Peterson SFB Juice Bros is the first to open in the continental U.S., but is the seventh on a military installation. The first location opened at Royal Air Force Station Lakenheath, Lakenheath, England, 2006. (U.S. Space Force photo by Airman 1st Class Ryan Prince)

Man stands in front of ribbon

U.S. Air Force Col. David Wilson, Peterson-Schriever Garrison vice commander and 21st Mission Support Group commander, addresses the crowd at the grand opening ceremony for Juice Bros in the fitness center on Peterson Space Force Base, Colorado, Dec. 16, 2021. Omar Serbetci, Juice Bros founder and co-owner, plans to expand Juice Bros across Air Force installations in the U.S., intending to open another 20 locations in the next three years. (U.S. Space Force photo by Fiona Truant)

Woman peels an orange.

Randi Springer, Juice Bros employee, peels an orange for a customer’s smoothie after the grand opening at Juice Bros in the fitness center on Peterson Space Force Base, Colorado, Dec. 16, 2021. Juice Bros is open from 6 a.m. to 6 p.m., Monday through Friday. (U.S. Space Force photo by Airman 1st Class Ryan Prince)

PETERSON SPACE FORCE BASE, Colo. — --

A new juice and snack bar called Juice Bros held its grand opening in the Peterson Fitness Center on Peterson Space Force Base, Colorado, Dec. 17, 2021. Co-owned by founder Omar Serbetci and Courteney Jones, Juice Bros offers a selection of smoothies and juices, as well as a menu of breakfast and lunch offerings — including a variety of vegetarian and vegan options —to serve the health and active living needs of the Peterson SFB community. This marks the first time the fitness center has had a food option in two years.

 

“My main objective is to get people to eat more veggies, or drink more veggies if they can’t eat them,” said Serbetci.

 

The Peterson SFB Juice Bros is the first to open in the continental U.S. and the first one co-owned by Jones, but it’s the seventh Juice Bros on a military installation. Serbetci opened the first location on Royal Air Force Lakenheath, England, in 2006.

 

“The last vendors were selling some of the same stuff that you could get from the bowling center and the golf course,” said Roger Hill, 21st Force Support Squadron fitness and sports director. “These guys here are selling things that aren’t offered anywhere else on base.”

 

Hill consulted with colleagues in fitness and sports throughout the U.S. Air Force while searching for a replacement food option for the Peterson Fitness Center, and Juice Bros came highly recommended. He collaborated with Serbetci and Jones to introduce Juice Bros’ menu to 21st FSS leadership and built broad support.

 

“To me, it was the presentation that stood out,” said USAF Master Sgt. Lilliana Harris, 21st FSS fitness and sports section chief. “Everything was up front. You could see the fruit, vegetables and meat, and how it was presented.”

 

“You can make your salads, your rice bowls and your pita wraps the way you like it,” said Serbetci. “Everything is fresh. We’ve got homemade dressings, and our meat, we marinate and cook fresh every day.”

 

Serbetci has big plans for expanding Juice Bros across Air Force installations in the U.S., intending to open a further 20 locations within the next three years.

 

Juice Bros. is open from 6 a.m. to 6 p.m., Monday through Friday. For more information, or to see the full menu, go to 21fss.com/find-your-fun/juice-bros.

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